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PRIVACY POLICY

We are delighted that you are interested in our company. Data protection is extremely important to the management team at ARKANA Forum GmbH Medical Education Center. It is generally possible to use the ARKANA Forum GmbH Medical Education Center website without providing any personal data. However, if a visitor wishes to take advantage of our company’s services via our website, it may be necessary to process personal data. If the processing of personal data is required and there is no legal basis for such processing, we will generally obtain the consent of the person concerned (data subject).
The processing of personal data, such as a data subject’s name, address, email address and telephone number, is always carried out in compliance with the General Data Protection Regulation and with the country-specific data protection regulations applicable to ARKANA Forum GmbH Medical Education Center. Our company has created this privacy policy in order to inform the public about the type, scope and purpose of the personal data that we collect, use and process. Furthermore, this privacy policy provides data subjects with information about their rights.

As the party responsible for processing (controller), ARKANA Forum GmbH Medical Education Center has put numerous technical and organisational measures in place to ensure the best-possible protection of personal data processed via this website. Nevertheless, web-based data transfers can inherently be subject to security breaches, meaning that it is not possible to guarantee complete protection. For this reason, all data subjects are welcome to provide personal data to us by alternative means if they so wish, for example via telephone.

1) DEFINITIONS

The ARKANA Forum GmbH Medical Education Center privacy policy is based on the terms used by the European regulatory and legislative authority when issuing the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand by the public as well as by our customers and business partners. To ensure that this is the case, we will first explain the terms used.
In this privacy policy, we use terms including the following:

a) Personal data
Personal data is all information that relates to an identified or identifiable natural person (hereinafter: “data subject”). A natural person is regarded as identifiable if this person can be identified, directly or indirectly, by means of assignment to an identifier such as a name, an ID number, location data, an online identifier or one or more specific characteristics that indicate the physical, physiological, genetic, psychological, financial, cultural or social identity of this natural person.

b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing is any operation or set of operations carried out with or without the aid of automated procedures in connection with personal data, such as collection, recording, structuring, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
The restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

e) Profiling
Profiling is any kind of automated processing of personal data in which this personal data is used to evaluate certain personal aspects related to a natural person, in particular to analyse or predict aspects relating to this natural person’s work performance, financial situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation
Pseudonymisation is the processing of personal data in a way that the personal data can no longer be assigned to a specific data subject without referring to additional information, provided that this additional information is stored separately and protected by technical and organisational measures that ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller
The controller is the natural or legal person, public authority, agency or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of this processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for in Union or Member State law.

h) Processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient
A recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2) NAME AND ADDRESS OF CONTROLLER

The controller as defined in the General Data Protection Regulation, other data protection legislation applicable in the EU Member States and other data protection regulations is:

ARKANA Forum GmbH
Im Hausgrün 29
79312 Emmendingen (GERMANY)
Tel.: +49 (0)7641/962 232 - 0
Fax: +49 (0)7641/962 232 - 19
E-Mail: info(at)arkana-forum.com
Website: www.arkana-forum.com

3) NAME AND ADDRESS OF DATA PROTECTION OFFICER

The controller’s data protection officer is:

Martin Teufel
Büro Emmendingen
Lammstrasse 13
79312 Emmendingen (GERMANY)
info(at)teufel-online.de

Data subjects may contact our data protection officer at any time with any data protection-related queries or suggestions.

4) COOKIES

The ARKANA Forum GmbH Medical Education Center website uses cookies. Cookies are text files that are stored on a computer system via a web browser.
Lots of websites and servers use cookies. Many cookies contain a cookie ID. A cookie ID is a unique identifier. It is a string of characters that websites and servers associate with the specific web browser in which the cookie has been stored. This allows the websites and servers visited to differentiate between the browser of the data subject concerned and other web browsers with different cookies. A particular web browser can be recognised and identified via the unique cookie ID.
Using cookies allows ARKANA Forum GmbH Medical Education Center to offer website visitors more user-friendly services that would not be possible without using cookies.
The information and offers on our website can be optimised for users by using cookies. As mentioned above, cookies enable us to recognise visitors to our website. The purpose of said recognition is to make it easier for visitors to use our website. For example, visitors to a website that uses cookies do not need to enter their login details every time they visit the site because they are remembered by the website and by the cookie stored on the visitor’s computer system. Another example is the cookie for a shopping basket in an online shop. The online shop remembers the products that a customer has added to the virtual shopping basket by means of a cookie.
Data subjects can prevent cookies from being set by our website at any time by configuring their web browser settings accordingly, thereby permanently denying the use of cookies. Furthermore, cookies that have already been set can be deleted at any time via the web browser or another software program. This is possible in all popular web browsers. If a data subject disables the use of cookies in the web browser used, it may not be possible to use all the functions on our website to their fullest extent.

5) COLLECTION OF GENERAL DATA AND INFORMATION

The ARKANA Forum GmbH Medical Education Center website collects a range of general data and information every time a data subject or automated system visits the website. This general data and information is stored in the server log files. The following may be collected: (1) the type of browser and version used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (referrer), (4) the subpages visited on our website via an accessing system, (5) the date and time of a visit to the website, (6) an IP address, (7) the Internet service provider of the accessing system and (8) other similar data and information that helps to avert danger in the event of attacks on our IT systems.
When using this general data and information, ARKANA Forum GmbH Medical Education Center does not draw any conclusions regarding the data subject. Rather, this information is required to (1) correctly provide the content on our website, (2) optimise the content on our website and the advertising for it, (3) ensure the functionality of our IT systems and website technology at all times and (4) provide the information required for prosecution to law enforcement agencies in the event of a cyber attack. ARKANA Forum GmbH Medical Education Center therefore uses this data and information collected anonymously for statistical purposes and with the aim of improving data protection and data security within our company to ultimately ensure optimal protection for the personal data that we process. The anonymous data stored in server log files is stored separately to all personal data provided by a data subject.

6) REGISTRATION ON THE WEBSITE

The data subject has the option of registering on the controller’s website by providing personal data. The personal data transmitted to the controller is indicated in the relevant registration form. The personal data provided by the data subject – unless specified otherwise in this privacy policy or consent has been explicitly provided for the data to be stored and used for other purposes – is collected and stored solely for internal use by the controller and for the controller’s own purposes. The controller may arrange for the personal data to be transferred to one or more processors, for example a parcel delivery company, who will likewise use the personal data solely for an internal use, which is attributed to the controller.
When a data subject registers on the controller’s website, the IP address assigned by the data subject’s Internet service provider (ISP), the date and the time of registration are also stored. This data is stored on the basis of the principle that this is the only way to prevent our services being abused, and this data will enable any potential criminal offences to be investigated. To this end, the storage of this data is necessary to protect the controller. This data is not passed on to third parties as a matter of principle unless there is a statutory obligation to disclose the data or disclosure is required for law enforcement purposes.
The registration of the data subject and the related voluntary provision of personal data enables the controller to offer the data subject content or services that can only be offered to registered users owing to their nature. Registered persons are entitled to request that the personal data they provided when registering is modified at any time or erased from the controller’s database altogether.
The controller shall provide data subjects with information about which personal data is stored regarding the data subject concerned at any time on request. Furthermore, the controller shall rectify or erase personal data at the data subject’s request or instruction provided that this does not conflict with any statutory retention obligations. All employees of the controller are available to the data subject as contact partners in this regard.

7) SUBSCRIPTION TO THE NEWSLETTER

On the ARKANA Forum GmbH Medical Education Center website, users are given the option to subscribe to our company’s newsletter. The personal data transmitted to the controller when subscribing to the newsletter is indicated in the form used for this purpose.
ARKANA Forum GmbH Medical Education Center informs its customers and business partners about company offers on a regular basis via a newsletter. Our company newsletter can only be received by data subjects if (1) the data subject has a valid email address and (2) the data subject signs up to the newsletter. For legal reasons, a confirmation email is sent to the email address entered by the data subject when first subscribing to the newsletter as part of the double opt-in process. The purpose of this confirmation email is to check whether the owner of the email address, as a data subject, has authorised receipt of the newsletter.
When a data subject subscribes to the newsletter, we also store the IP address, assigned by the ISP, of the computer system used by the data subject at the time of subscribing and the data and time of subscription. The collection of this data is necessary to identify any (potential) abuse of the email address of a data subject at a later point in time and therefore serves to provide legal protection for the controller.
The personal data collected in the context of subscription to the newsletter is used solely to send our newsletter. Furthermore, newsletter subscribers could be provided with information via email insofar as this is necessary in order to provide the newsletter service or facilitate registration to this service, as may be the case in the event of changes to the newsletter offer or to the technical conditions, for example. The personal data collected in the context of the newsletter service is not passed on to third parties – unless specified otherwise in this privacy policy or consent has been explicitly provided for the data to be stored and used for other purposes. Data subjects may cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject provided to us in order to send the newsletter may be withdrawn at any time. A corresponding link is provided in each newsletter for the purposes of withdrawing this consent. Furthermore, data subjects may unsubscribe from the newsletter directly on the controller’s website at any time or notify the controller of their wish to unsubscribe by other means.

8) NEWSLETTER - TRACKING

The ARKANA Forum GmbH Medical Education Center newsletters contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and analysis.
This facilitates the statistical analysis of the success or failure of online marketing campaigns. Using the embedded tracking pixel, ARKANA Forum GmbH Medical Education Center can determine whether and when an email has been opened by a data subject and which of the links contained in the email have been opened by the data subject.
The controller stores and evaluates such personal data collected via the tracking pixel contained in the newsletters in order to optimise the newsletters and to tailor the content of future newsletters to the interests of the data subject with even greater success. This personal data is not passed on to third parties. Data subjects have the right to withdraw the consent provided separately for this by means of the double opt-in process at any time. Following the withdrawal of consent, this personal data will be deleted by the controller.
An unsubscription from the newsletter is automatically regarded as withdrawal of consent by ARKANA Forum GmbH Medical Education Center.

9) CONTACT VIA THE WEBSITE

In accordance with legal regulations, the ARKANA Forum GmbH Medical Education Center website includes information that allows rapid electronic contact with our company and direct communication with us. This information includes an email address. If a data subject contacts the controller via email or using a contact form, the personal data provided by the data subject is stored automatically. Such personal data provided to the controller voluntarily by the data subject is stored for the purposes of processing the enquiry or contacting the data subject. This personal data is not passed on to third parties.

10) DURATION OF STORAGE/ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA

The controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage and/or to comply with applicable statutory retention and limitation periods. In this case, certain data may be stored for up to 30 years.

11) RIGHTS OF THE DATA SUBJECT

a) Right to confirmation
All data subjects have the right granted by the European regulatory and legislative authority to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, he or she may contact an employee of the controller at any time.

b) Right of access
All data subjects have the right granted by the European regulatory and legislative authority to obtain information about the personal data concerning them that is stored from the controller at any time free of charge and to receive a copy of this information. Furthermore, the European regulatory and legislative authority has granted data subjects the right to access the following information:

  • the purposes of the processing
  • the categories of personal data being processed
  • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries and international organisations
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
  • the existence of a right to lodge a complaint with a supervisory authorit
  • where the personal data is not collected from the data subject: any available information as to its source
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
  • The data subject also has the right to be informed whether personal data has been transferred to a third country or an international organisation. Where this is the case, the data subject furthermore has the right to be informed of the appropriate safeguards in place in connection with said transmission.

If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.

c) Right to rectification
All data subjects have the right granted by the European regulatory and legislative authority to request the rectification of incorrect personal data concerning them without undue delay. Taking into account the purposes of the processing, the data subject also has the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)
All data subjects have the right granted by the European regulatory and legislative authority to obtain from the controller the erasure of personal data concerning them without undue delay where one of the following grounds applies and to the extent that the processing is not necessary:

  • The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
  • The data subject withdraws the consent on which the processing is based according to point (a) of Article 6(1) or point (a) of Article 9(2) GDPR, and there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
  • The personal data has been unlawfully processed.
  • The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data has been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

If one of the above reasons apply and a data subject wishes to request the erasure of personal data stored by ARKANA Forum GmbH Medical Education Center, the data subject may contact an employee of the controller at any time to do so. The ARKANA Forum GmbH Medical Education Center employee will arrange for the erasure request to be processed without undue delay.
Where ARKANA Forum GmbH Medical Education Center has made the personal data public and our company, as controller, is obliged pursuant to Article 17(1) GDPR to erase the personal data, ARKANA Forum GmbH Medical Education Center, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers that are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, that personal data, insofar as the processing is not necessary. The ARKANA Forum GmbH Medical Education Center employee will arrange for the necessary action to be taken in individual cases.

e) Right to restriction of processing
All data subjects have the right granted by the European regulatory and legislative authority to obtain from the controller the restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above grounds apply and a data subject wishes to request the restriction of the processing of personal data stored by ARKANA Forum GmbH Medical Education Center, the data subject may contact an employee of the controller at any time to do so. The ARKANA Forum GmbH Medical Education Center employee will arrange the restriction of processing.

f) Right to data portability
All data subjects have the right granted by the European regulatory and legislative authority to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. Data subjects also have the right to transmit that data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
In exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject also has the right to have the personal data transmitted directly from one controller to another where this is technically feasible and provided that doing so does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact an ARKANA Forum GmbH Medical Education Center employee at any time.

g) Right to object
All data subjects have the right granted by the European regulatory and legislative authority to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.
ARKANA Forum GmbH Medical Education Center shall no longer process the personal data in the event of an objection unless we are able to demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
Where ARKANA Forum GmbH Medical Education Center processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If the data subject objects to the processing for direct marketing purposes by ARKANA Forum GmbH Medical Education Center, ARKANA Forum GmbH Medical Education Center shall no longer process the personal data for such purposes.
Furthermore, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her that is carried out at ARKANA Forum GmbH Medical Education Center for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise this right to object, the data subject may contact any employee of ARKANA Forum GmbH Medical Education Center or another employee directly. Furthermore, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling
All data subjects have the right granted by the European regulatory and legislative authority not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests or (3) is based on the data subject’s explicit consent.
If the decision is (1) necessary for entering into, or the performance of, a contract between the data subject and the controller or (2) based on the data subject’s explicit consent, ARKANA Forum GmbH Medical Education Center shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.
If the data subject wishes to exercise rights relating to automated decision-making, he or she may contact an employee of the controller at any time to do so.

i) Right to withdraw data protection declaration of consent
All data subjects have the right granted by the European regulatory and legislative authority to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise the right to withdrawal of consent, he or she may contact an employee of the controller at any time to do so.

k) Right to lodge a complaint
All data subjects have the right granted by the European regulatory and legislative authority to lodge a complaint with a supervisory authority or a responsible body should they have reason to do so.
The following can be contacted as a responsible body:

The State Commissioner for Data Protection and Freedom of Information of Baden-Württemberg:
Königstr. 10a
70173 Stuttgart
Germany
Tel.: +49 (0)711 / 61 55 41 – 0
Email: poststelle@lfdi.bwl.de

12) DATA PROTECTION IN RELATION TO APPLICATIONS AND THE APPLICATION PROCESS

The controller collects and processes applicants’ personal data for the purposes of conducting the application process. The processing may also be carried out electronically. This happens in particular if an applicant sends the relevant application documents to the controller by electronic means, for example via email or using a form on the website.
If the controller concludes an employment contract with an applicant, the data sent is stored, in compliance with the statutory regulations, for the purposes of executing the employment relationship. If the controller does not conclude an employment contract with the applicant, the application documents will be deleted automatically two months after the applicant has been notified of the decision to reject his or her application, provided that said deletion does not conflict with any other legitimate interests of the controller. Other legitimate interests in this respect include, for example, the burden of proof in proceedings pursuant to the German General Act on Equal Treatment (Allgemeines Gleichbehandlungsgesetz – AGG).

13) DATA PROTECTION REGULATIONS ON THE USE OF ETRACKER

The controller has integrated components provided by etracker on this website. Etracker is a web analytics service. Web analytics involves the collection and analysis of data concerning the behaviour of visitors on websites. A web analytics service records, among other things, data regarding the website from which a data subject reaches a website (referrer), the subpages that are visited on the website, and how often a subpage is visited and how long is spent on it. Web analytics is used predominantly to optimise a website and to conduct a cost/benefit analysis of online advertising.
Etracker is operated by etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.
Etracker sets a cookie on the data subject’s IT system. Cookies have been explained earlier in this privacy policy. Every time that one of the individual pages on this website that is operated by the controller and on which an etracker component has been integrated is visited, the web browser on the data subject’s IT system is automatically prompted by the relevant etracker component to send data to etracker for marketing and optimisation purposes. During this technical process, etracker receives knowledge of data that is subsequently used to create pseudonymous usage profiles. The usage profiles created in this way are used to analyse the behaviour of data subjects who have accessed the controller’s website and are analysed with the aim of improving and optimising the website. The data collected via the etracker component is not used to identify the data subject without first obtaining the data subject’s specific, explicit consent. This data is not combined with personal data or other data that has the same pseudonym.
Data subjects can prevent cookies from being set by our website at any time, as described above, by configuring their web browser settings accordingly, thereby permanently denying the use of cookies. Configuring the web browser in this way would also prevent etracker from setting a cookie on the data subject’s IT system. Furthermore, cookies that have already been set by etracker can be deleted at any time via the web browser or another software program.
Data subjects can also object to and prevent the collection of data generated by the etracker cookie relating to use of this website and the processing of this data by etracker. To do so, data subjects must click on the cookie button at www.etracker.de/privacy, which will then set an opt-out cookie. The opt-out cookie is set on the IT system used by the data subject. If the cookies on the data subject’s system are deleted at any point after the data subject has objected to the collection of data in this way, the data subject will need to go to the link again and set a new opt-out cookie.
However, if the opt-out cookie is set, the data subject may no longer be able to use the controller’s website to its full extent.
The applicable etracker data protection regulations are available at https://www.etracker.com/en/data-privacy.

14) DATA PROTECTION REGULATIONS ON THE USE OF GOOGLE ANALYTICS (WITH ANONYMISATION FUNCTION)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection and analysis of data concerning the behaviour of visitors on websites. A web analytics service records, among other things, data regarding the website from which a data subject reaches a website (referrer), the subpages that are visited on the website, and how often a subpage is visited and how long is spent on it. Web analytics is used predominantly to optimise a website and to conduct a cost/benefit analysis of online advertising.
The Google Analytics component is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition “_gat._anonymizeIp” for web analytics via Google Analytics. With this addition, the IP address of the Internet connection used by the data subject is truncated and anonymised by Google if our website is accessed from a Member State of the European Union or another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse traffic on our website. Google uses the data and information acquired to analyse the use of our website, to compile online reports for us regarding activities on our website, and to provide other services in connection with the use of our website, among other things.
Google Analytics sets a cookie on the data subject’s IT system. Cookies have been explained earlier in this privacy policy. Setting the cookie enables Google to analyse the use of our website. Every time that one of the individual pages on this website that is operated by the controller and on which a Google Analytics component has been integrated is visited, the web browser on the data subject’s IT system is automatically prompted by the relevant Google Analytics component to send data to Google for online analysis purposes. During this technical process, Google receives knowledge of personal data, such as the data subject’s IP address, which Google uses to trace the origin of visitors and clicks, among other things, and to subsequently settle commission.
The cookie is used to store personal information, such as the date and time of access, the location from which the website was accessed and the frequency of visits to our website by the data subject. Every time that our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is sent to Google in the USA. This personal data is stored by Google in the USA. Google may pass on this personal data collected through the technical process to third parties.
Data subjects can prevent cookies from being set by our website at any time, as described above, by configuring their web browser settings accordingly, thereby permanently denying the use of cookies. Configuring the web browser in this way would also prevent Google from setting a cookie on the data subject’s IT system. Furthermore, a cookie that has already been set by Google Analytics can be deleted at any time via the web browser or another software program.
Data subjects can also object to and prevent the collection of data generated by Google Analytics in relation to use of this website and the processing of this data by Google. To do this, data subjects need to download and install the browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information concerning visits to the website may be sent to Google Analytics. The installation of the browser add-on is regarded as an objection by Google. If the data subject’s IT system is wiped, formatted or reinstalled at a later point in time, the data subject will need to install the browser add-on again to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person within the data subject’s sphere of control, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable Google privacy policy are available at https://policies.google.com/privacy?hl=en-GB and http://www.google.com/analytics/terms/gb.html. Google Analytics is explained in further detail at https://www.google.com/intl/en_gb/analytics/.

15) DATA PROTECTION REGULATIONS ON THE USE OF GOOGLE ADWORDS

The controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place adverts in Google search results and in the Google advertising network. Google AdWords allows advertisers to define predetermined keywords by means of which an advert is displayed in Google search results only if the user obtains a keyword-relevant search result via the search engine. In the Google advertising network, the adverts are displayed on topically relevant sites by means of an automatic algorithm and taking into account the predetermined keywords.
The Google AdWords service is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-related adverts on the websites of third-party companies and in Google search results and by displaying third-party adverts on our website.
If a data subject reaches our website via a Google ad, Google sets a conversion cookie on the data subject’s IT system. Cookies have been explained earlier in this privacy policy. A conversion cookie is valid for thirty days and is not used to identify the data subject. The conversion cookie is used, as long as the cookie has not expired, to track whether certain subpages, for example the shopping basket in an online shop system, have been visited on our website. The conversion cookie allows both us and Google to track whether a data subject who reached our website via an AdWords advert has generated revenue, i.e. completed a purchase or not.
The data and information collected using the conversion cookie is used by Google to prepare visit statistics for our website. We then use these visit statistics to determine the total number of visitors that were referred to us via AdWords adverts, and therefore to determine the success or failure of the relevant AdWords advert and optimise our AdWords adverts in the future.
Neither we nor other Google AdWords advertising customers receive information from Google that could be used to identify the data subject.
Personal information, such as the websites visited by the data subject, is stored via the conversion cookie. Every time that our website is visited, such personal data, including the IP address of the Internet connection used by the data subject, is then sent to Google in the USA. This personal data is stored by Google in the USA. Google may pass on this personal data collected through the technical process to third parties.
Data subjects can prevent cookies from being set by our website at any time, as described above, by configuring their web browser settings accordingly, thereby permanently denying the use of cookies. Configuring the web browser in this way would also prevent Google from setting a conversion cookie on the data subject’s IT system. Furthermore, a cookie that has already been set by Google AdWords can be deleted at any time via the web browser or another software program.
Data subjects can also opt out of interest-based advertising by Google. To do so, data subjects must visit www.google.co.uk/settings/ads from each of the web browsers that they use and configure the desired settings there.
Further information and the applicable Google privacy policy are available at https://policies.google.com/privacy?hl=en-GB.

16) DATA PROTECTION REGULATIONS ON THE USE OF LINKEDIN

The controller has integrated components provided by the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users to connect with existing business contacts and make new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most-visited websites in the world.
LinkedIn is operated by the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside of the USA.
Every time that one of our webpages featuring a LinkedIn component (LinkedIn plugin) is visited, this component prompts the browser used by the data subject to download a corresponding version of the LinkedIn component. Further information on the LinkedIn plugins is available at https://developer.linkedin.com/plugins. During this technical process, LinkedIn receives information regarding which specific subpage of our website is visited by the data subject.
If the data subject is logged into LinkedIn at the same time, every time that our website is visited by the data subject and for the duration of each visit to our website, LinkedIn learns which specific subpages the data subject visits on our website. This information is collected by the LinkedIn component and linked to the data subject’s LinkedIn account. If the data subject actuates a LinkedIn button integrated on our website, LinkedIn will link this information to the data subject’s personal LinkedIn user account and store this personal data.
LinkedIn always receives the information via the LinkedIn component that the data subject has visited our website if the data subject is logged into LinkedIn at the same time as accessing our website; this happens irrespective of whether or not the data subject clicks on the LinkedIn component. If the data subject does not want this information to be sent to LinkedIn in this way, the data subject can prevent the transfer of information by logging out of his or her LinkedIn account before visiting our website.
At https://www.linkedin.com/psettings/guest-controls, LinkedIn provides the option to unsubscribe from emails, SMS messages and targeted advertising, as well as the option to manage advertising preferences. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who may set cookies. These cookies can be opted out of at https://www.linkedin.com/legal/cookie-policy. The LinkedIn privacy policy is available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

17) DATA PROTECTION REGULATIONS ON THE USE OF YOUTUBE

The controller has integrated components provided by YouTube on this website. YouTube is an online video portal that allows video publishers to upload video clips free of charge and allows other users to view, rate and comment on these video clips free of charge. YouTube allows the publication of all types of videos, so complete films and TV programmes can be viewed via the online portal, as well as music videos, trailers and users’ home-made videos.
YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Every time that one of the individual pages on this website that is operated by the controller and on which a YouTube component (YouTube video) has been integrated is visited, the web browser on the data subject’s IT system is automatically prompted by the relevant YouTube component to download a corresponding version of the relevant YouTube component from YouTube. Further information on YouTube is available at https://www.youtube.com/yt/about/. During this technical process, YouTube and Google receive information regarding which specific subpage of our website is visited by the data subject.
If the data subject is logged into YouTube at the same time, every time that a subpage containing a YouTube video is visited, YouTube learns which specific subpage on our website is visited by the data subject. This information is collected by YouTube and Google and linked to the data subject’s YouTube account.
YouTube and Google always receive the information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the same time as accessing our website; this happens irrespective of whether or not the data subject clicks on a YouTube video. If the data subject does not want this information to be sent to YouTube and Google in this way, the data subject can prevent the transfer of information by logging out of his or her YouTube account before visiting our website.
The YouTube data protection regulations, available at https://policies.google.com/privacy?hl=en-GB, provide information on the collection, processing and use of personal data by YouTube and Google.

18) LEGAL BASIS FOR PROCESSING

Point (a) of Article 6(1) GDPR serves as the legal basis for our company for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is required for the performance of a contract to which the data subject is a party, as is the case with processing operations that are necessary to deliver goods or provide another service or consideration, for example, the processing is based on point (b) of Article 6(1) GDPR. The same applies to such processing operations that are necessary to perform pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation that necessitates the processing of personal data, for example for the fulfilment of tax-related obligations, the processing is based on point (c) of Article 6(1) GDPR. In rare cases, the processing of personal data could be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and the visitor’s name, age, health insurance information or other crucial information needed to be provided to a doctor, hospital or other third party. In that case, the processing would be based on point (d) of Article 6(1) GDPR. Finally, processing operations could be based on point (f) of Article 6(1) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are carried out on this legal basis if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. We are permitted to carry out such processing operations in particular if they have been specifically mentioned by the European legislator. In this respect, the European legislator considers that a legitimate interest could be assumed if the data subject is a customer of the controller (sentence 2 of Recital 47 GDPR).

19) LEGITIMATE INTERESTS IN PROCESSING PURSUED BY THE CONTROLLER OR A THIRD PARTY

Where the processing of personal data is based on point (f) of Article 6(1) GDPR, our legitimate interest is the performance of our business activity in the interests of the welfare of all our employees and our shareholders.

20) STATUTORY OR CONTRACTUAL REGULATIONS ON THE PROVISION OF PERSONAL DATA, NECESSITY FOR CONTRACT CONCLUSION, OBLIGATION OF THE DATA SUBJECT TO PROVIDE PERSONAL DATA, POSSIBLE CONSEQUENCES OF NOT PROVIDING PERSONAL DATA

Please note that the provision of personal data is required by law in some cases (e.g. tax regulations) or may be required in accordance with contractual regulations (e.g. information about the contractual partner). When concluding a contract, a data subject may sometimes be required to provide us with personal data that we subsequently have to process. For example, the data subject is required to provide personal data to us if our company is concluding a contract with him or her. If the data subject did not provide the required personal data, it would not be possible to conclude the contract with the data subject. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will explain to the data subject in each individual case whether the provision of personal data is required by statutory or contractual regulations or is required for the conclusion of a contract, whether there is an obligation to provide the personal data, and the consequences of not providing the personal data.

21) EXISTENCE OF AUTOMATED DECISION-MAKING

As a responsible company, we do not carry out any automated decision-making or profiling.

22) FOR USE OF THE LEARNING PLATFORM

available to all logged-in users.
When registering as a user on the learning platform and during future use of the learning platform, personal data is processed. This is carried out under the supervision of ARKANA Forum GmbH Medical Education Center’s data protection officer in accordance with the statutory provisions in Germany.

a) Login/registration
When logging in/registering, your details are sent to the learning platform, which is hosted on an ARKANA Forum GmbH Medical Education Center server in Germany.
It is not possible to use the learning platform without this personal data, as this data is essential for your identification and your participation on the learning platform.

b) News from courses
If you are registered on a course as a user, you will receive automatically generated messages from these course rooms via email, e.g. if there are new posts in the forums. In your personal profile, you can select whether and how you wish to receive email messages (e.g. no emails, individual emails or daily summaries for forums under My Profile -> Settings -> Messages). You can change these settings at any time.

c) Learning actions on the learning platform
All your learning activities on the learning platform are logged automatically. Depending on the configuration of the individual training courses offered, the following is logged, for example: whether you have completed tasks and learning packages, what contributions you have made to any forums offered, and whether you have registered for face-to-face appointments.
All this data can be accessed by trainers. Your public forum posts and other public learning activities in a course are visible to all participants on this course who are logged in.

d) Trainers
Trainers have access to your following data on the course concerned:

  • Reports (log data, live log data, course activity, course participation, course history, course statistics)
  • Assessments for the relevant course (assessment overview for all participants on the respective course, assessment history, overview of learning objectives, individual view, participant overview)
  • Your last login activity

You can see whether a trainer has been specified and who this person is in the Contacts course section.

e) Administrators
Learning platform administrators have access to all the data described above.
All data logged on the learning platform is used solely to provide the relevant training course and remains stored on the learning platform. Unless specified otherwise in this privacy policy or consent has been explicitly provided for the data to be stored and used for other purposes, the data is not passed on to third parties.